The digital communications specialist will support and enhance internal and external communications initiatives to further the UNLV School of Medicine brand with faculty, students, prospective students/parents and community members. The incumbent will create compelling content that promotes the UNLV School of Medicine core education, clinical, research and outreach missions while increasing conversions of integrated marketing campaigns.
Collaborates with the Communications Director and communications team to conceptualize and develop communications/marketing plans to utilize digital and social media channels
Creates persuasive content for websites, email campaigns, newsletters, infographics, social media posts and other marketing content
Coordinates and implements the successful execution of assigned initiatives to the school's social and digital platforms.
Proofreads online marketing communications and ensures accuracy of the content.
Maintains the school's customer relations management (CRM) system to ensure accuracy of all data
Ensures CRM system promotes and increases engagement with the school's digital community
Generates innovative digital solutions that support the overall goals of the communications/marketing department and increase its digital presence.
Creates and contributes to the school's online style guide. Monitors official UNLV School of Medicine online/digital communications for accurate and consistent compliance with the standards of the school's online style guide.
Maintains knowledge of current industry practices and makes recommendations as related to content and new digital tools that grow the schools online brand.
Monitors the school's digital communications presences by tracking all metrics on a daily, weekly and monthly basis.
This position requires a Bachelor's degree from a regionally accredited college or university and five years of related professional experience.
Salary competitive with those at similarly situated institutions. Position is contingent upon funding.
Submit a letter of interest, a detailed resume listing qualifications and experience, and the names, addresses, and telephone numbers of at least three professional references who may be contacted. Applicants should fully describe their qualifications and experience, with specific reference to each of the minimum and preferred qualifications because this is the information on which the initial review of materials will be based.
Although this position will remain open until filled, review of candidates' materials will begin on January 30, 2017, and best consideration will be gained for materials submitted prior to that date. Materials should be addressed to Pamela Udall, Director of Communications, Search Committee Chair, and are to be submitted via on-line application at . For assistance with UNLV's on-line applicant portal, contact UNLV Employment Services at 895-3504 or .
About the Company
About the School of Medicine
The UNLV School of Medicine is creating a world-class center for medical education, patient care, and research that prepares Nevada's physicians with the most innovative and technologically advanced forms of medical training while serving the health care needs of a diverse population through community partnerships. Our main objective is to attract, educate, and retain doctors committed to practicing in Las Vegas, Nevada. UNLV School of Medicine will be the first public allopathic medical school in Las Vegas, Nevada. The medical school was officially established Aug. 22, 2014. In 2015, Gov. Brian Sandoval and the Nevada legislature approved more than $27 million in startup funds to help the school meet its deadline of welcoming its charter class of 60 students in summer of 2017. The medical school is on track to meet this goal. Last year, it raised funds to cover full, four-year scholarships for its entire charter class of 60 students, plus 25 each for the next three entering class.
Employment Type: Permanent
Click here to apply
Please mention that you saw the job on Branding Strategy Insider