The digital content strategy director is responsible for leading client engagements, managing a team of marketers, editors, production, and design resources.
Specific responsibilities include leading, growing, and maintaining client relationships, and managing the execution of projects such that the client relationship delivers increased revenue levels over time and that Tendo team members learn, grow, and excel in delivering content marketing services.
As well, as many of Tendo’s clients are B2B technology companies, the content director must have a deep appreciation of and curiosity about enterprise IT technologies and buying audiences.
Content marketing and content strategy execution and leadership
Understand client business needs, market dynamics, buying cycles and content strategies to articulate how content programs can support desired outcomes.
Proactively apply creative strategies to client challenges and program execution (use of new content types, alternate approaches for presenting concepts that will drive increased engagement and conversion, etc.).
Working with Sr. Director, Content and independently, lead content strategy engagements and identify opportunities for broadening engagements when client strategies are limited.
Ensure the vision and objectives of the client are effectively aligned with the content strategy. Conduct current state analysis; competitive analysis; and market, buyer, and content analysis through first-hand research and from interviews and third-party source.
Manage and/or conduct comprehensive content audits; provide relevant, actionable analysis based on audit findings.
Develop and execute all aspects of content strategy on assigned projects. This includes understanding and articulating client needs, and developing audience profiles and personas, compelling messaging, journey mapping, themes, topics, format types, treatments, and integration points.
Create content strategy deliverables and plans in client-facing documents, usually in the form of a PowerPoint deck.
Depending on project scope, contribute to content deliverables such as copywriting, editing, interviewing, asset creation (blogs, infographics, videos, podcasts, social content, etc.). Establish and maintain quality standards on all assigned accounts.
Cultivate knowledge and expertise within one or more domains of content marketing (to be defined by Tendo executive team)
Maintain ongoing relationships with key clients to understand their business direction, strategies, priorities, goals and pain points.
Develop new relationships with prospects in assigned accounts; actively foster engagement that will lead to new opportunities.
Analyze client needs and develop content programs to address them.
Team and project leadership
Participate in the evolution of Tendo’s content offerings; contribute to the development of new and relevant service and/or content offerings.
Manage project execution and teams, ensuring team members understand their roles and have the resources they need to succeed, defining a project schedule and clarifying process and deliverables.
Deliver assigned projects on schedule and on budget.
Manage client expectations as needed and communicate progress as appropriate in a clear and proactive manner; anticipate challenges and suggest solutions.
A minimum of 7 years of content experience is required, with at least 5 of those years spent in digital content strategy roles. The right person has a passion for developing sound content strategy, determining message hierarchies, and developing user experiences that communicate the right message to the right person at the right time. We’re looking for experience working with large-scale websites, audits, migrations, content models or requirements, taxonomies, and metadata frameworks.
In addition, he/she will have outstanding client-relations and presentation skills, handle stress with grace and tact, have a flair for wordsmithing, and possess an excellent sense of humor.
Mastery of MS Word and Excel
Proficiency in MS PPT and/or Keynote
Proficiency in project management and project scheduling program such as MS Project or TeamGantt, Asana, etc.
Ability to work independently in Adobe Creative Suite
Experience with and understanding of content management systems such as Adobe AEM, Sitecore, WordPress, etc.